Why Business Leaders Must Get Savvy with Tech – and Why Techies Need to Know Business

Jaime Nagase
3 min readNov 6, 2024

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In today’s whirlwind of digital transformation, here’s a stark reality: business leaders who don’t grasp the essence of technology architecture might just be the bottleneck for their company’s progress. Conversely, tech wizards who fail to see the broader business landscape might end up crafting solutions that miss the mark. It’s crucial for both sides to converge, creating not just innovative applications but strategic ones that truly add value.

Why Tech Architecture Isn’t Just for the Tech Crowd

Tech architecture isn’t merely about coding or configuring servers; it’s the backbone of all digital services, the engine driving every app, and the core of every operational process. When business leaders dive into how architecture works, they can make more informed tech investments, grasp the realities of product development timelines, and predict how systems will evolve with the company’s growth. Leaders who understand architecture can engage in meaningful dialogues with their tech teams, steering clear of jargon and identifying potential issues before they escalate.

Take UOL, Brazil’s media giant, as an example. Their tech team chose to implement an event-driven, serverless architecture for a recent project. This wasn’t a tech whim; it was a strategic move aligning with UOL’s business objectives of speed, scalability, and robustness against traffic spikes. Because the business leaders were in on the architectural vision, they actively supported the initiative, ensured proper resource allocation, and collaborated closely with the tech team. The outcome? A resilient system that seamlessly supported UOL’s growth ambitions – They connected Strava, Blockchain to give personalized NFT’s to bikers to use their solution called Crypto Bike, all crafted in just 45 days by the UOL team.

The Pitfalls of Technological Ignorance

If business leaders remain out of the loop on tech architecture, they risk endorsing systems that might look good but don’t meet actual business needs. Imagine a scenario where a leader can’t differentiate between a monolithic application and microservices. When the business scales, this oversight leads to skyrocketing costs, sluggish deployments, and a tech team bogged down by legacy constraints. The business then lags, unable to keep pace with competitors who leverage sleek, agile systems.

Tech Pros: Why Business Acumen is Your Ally

Tech professionals, it’s your moment. Business isn’t just about numbers or marketing fluff. Understanding your company’s vision directly influences the development of relevant, effective solutions. It’s not just about the coolest tech but about solutions that fit like a glove. With business insight, architects and developers can focus on cost efficiency, scalability, and strategic alignment, designing with purpose.

For instance, consider a company developing a new workflow platform. If the tech team isn’t clued into the importance of customer retention, they might overlook crucial user experience elements. However, with business acumen, they’d prioritize features that enhance customer loyalty, directly supporting the company’s strategic aims.

The Symphony of Synergy

When business and tech speak each other’s language, the results are harmonious. The business benefits from tech that propels its strategy forward, while tech teams gain clear priorities. It’s like a band where each instrument complements the others, creating a product that serves both the customer and the company’s financial goals.

So, business leaders, immerse yourselves in the basics of tech architecture. And tech team members, familiarize yourselves with the business drivers behind your projects. Bridging this gap could very well be the competitive edge your company needs to stand out and succeed. Let’s make this synergy work!

Would you like to know more? Check this out – My Last Book “Modern Applications Strategy: Connecting Business to Architecture Decisions”

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Jaime Nagase
Jaime Nagase

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